At the forefront of the absinthe renaissance is La Fée, the worlds most recognisable absinthe. Our mission is to create and sell the finest absinthes in the world in terms of provenance, authenticity and quality, and to educate on both traditional and modern absinthes.

The Absinthe Eye

The iconic eye logo is the mark of excellence! In the past year alone La Fée has received a multitude of awards around the globe including four golds: San Francisco World Spirits Awards 2008, the 'Absinthiades Golden Spoon' Pontarlier France, 'New Brand Innovation Trophy' at the International Spirits Challenge and BTI  Chicago.

Culinary Media Network

VIDEO: The Culinary Media Network at La Fée New York launch party.
Read more...

Wall Street Journal

VIDEO: La Fée CEO is filmed by the Wall Street Journal
Read more...

US Launch Night

The World’s most iconic absinthe proudly unveiled stateside at an exclusive launch event last night in the Openhouse gallery, SoHo, NY.

Brand owner George Rowley and world renowned absinthe historian Marie-Claude Delahaye played host to over 200 industry professionals — including top mixologists and bar-owners from across the nation. Click here for more!

Welcome to the home of La Fée. Take a journey through time and enjoy what the green fairy has to offer today. Through our web site you will be able to discover what absinthe is, where it is from, why it was banned and how todays world is embracing this once forgotten spirit.

For nearly a century absinthe was taboo, to find out why click on the links above. For those new to absinthe your first port of call should be ‘What is Absinthe?’ here you will find answers to all those frequently asked questions, where absinthe was historically distilled, what is wormwood, why was absinthe banned, and how to serve absinthe. You will also find our timeline showing the full history of absinthe taking you up to the present day.

Absinthe's Comeback

So why is absinthe enjoying such a comeback? There is no doubt that the absinthe modern revival would not have happened without the owner and MD of La Fée, George Rowley, pop into the ‘Absinthe Today’ section to find out more. Here you’ll also meet some of La Fée's friends, join us on our journey with the iconic La Fée Absinthe bus and read about our absinthe events. There are also some cool downloads for your desktop featuring our famous eye logo, some classic images by Team Saatchi and that famous Dita pose in her absinthe glass!

Regular updates will also be posted in the news section and if you are interested in distributing La Fée, or selling in your bar or shop visit our 'trade & media' section. 

Finally, but most importantly learn about the definitive La Fée Absinthe range by clicking on the product animations above.

Whether you’re an absinthe lover or just embarking on your absinthe journey we hope you enjoy what La Fée has to offer. If you have any comments, ideas or questions we would love to hear from you at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .