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Thursday, 05 January 2012 |
La Fée is awarded The Spirits Business ‘Absinthe Grand Master' trophy
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Farewell to George Whitman |
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Friday, 16 December 2011 |
"Be not inhospitable to strangers - Lest they be angels in disguise"

George Whitman, 12.12.1913 - 14.12.2011
The
death of the owner of the Shakespeare & Co bookstore in Paris, has
brought back memories of my time in Paris back in 1992, which lead
indirectly to the start of La Fée Absinthe. I had arrived in Paris in
early January 1992 and had two weeks to find an appartment and a job
before having to return to the UK. Wandering around the left bank one
day, I came across the Shakespeare & Co. book shop... |
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La Fée brings Absinthe home |
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Friday, 20 May 2011 |

Rowley re-labels the first ‘Absinthe’ for France after 85 years, fittingly with Marie-Claude and presents as such for her museum. |
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The Absinthe Revival: Presentation in Paris with Marie-Claude Delahaye |
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Friday, 20 May 2011 |

George and Jane Rowley travelled to Paris this Monday morning, following an invitation by La Maison Du Whisky to present on Absinthe's modern revival with Marie-Claude Delahaye: this was followed by cocktails for journalists and bartenders throughout the afternoon, followed by a similar
event for the public that evening. |
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A famous Parisian Pastis bar embraces Absinthe's return |
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Friday, 20 May 2011 |
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Paris is already embracing Absinthe this week with La Fée Parisienne –
Philippe Mollo (manager) of Chez Janou, famous for its dynamic range of
Pastis; becomes the first bar in France to carry Absinthe since the Ban
of 1915. |
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1998: First approval for absinthe in Europe |
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Thursday, 31 March 2011 |
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In 1998 the first laboratory tests linking thujone to absinthe were performed. Drafted by George Rowley, using the EEC Directive [88/388/EEC 442 & 443], the tests were carried out at the EU approved University of Prague VSCHT Chemical & Technical department. Rowley had to import rare chemical compounds from the USA - including thujone itself, as the laboratories contacted in Europe were lacking these key compounds. Signed and stamped by UK trading standards; this set the precedent for absinthe in Europe and beyond. This document has been censored. |
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La Fée, Masters of Absinthe |
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Wednesday, 16 March 2011 |
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La Fée took centre stage at the inaugural Spirits Business Absinthe Masters competition - winning 3 Masters, 2 Golds & 1 Silver, awarded for taste through to design and packaging. |
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La Fee & The Idler Academy |
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Monday, 07 March 2011 |
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The Idler Academy, 81 Westbourne Park Road, London.
La Fée was invited to attend an evening soiree in London's bohemian Notting Hill, in celebration of the opening of the
Idler Academy, a new bookseller, coffeehouse and venue that will host a
variety of literary talks, seminars and courses. Of course a La
Fée Absinthe Parisienne Bar appeared and drinks flowed for everyone,
served by George Rowley, La Fée brand owner and the La Fée team. |
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NV Absinthe Verte: South Africa launch party, Cape Town |
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Tuesday, 25 January 2011 |
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La Fée is vary happy to announce the launch of NV Absinthe Verte, alogside Red Bull.
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Tuesday, 25 January 2011 |
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Dispelling speculation & rumours on a subject of great interest: The French Government's repeal of the Absinthe Ban of 1915... One moment, please!
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