La Fée LIVE is the first dedicated online Absinthe bar training facility in the world.

La Fée is excited to roll out this new, clean and green technology to further educate our partners, their clients and consumers during the coming decade. Our unique media bar is custom-built for brand training, development and awareness.  Changing the way sales teams are trained today, harmonising new technology for sales teams training to that associated with management video conferencing. Having laid hundreds of metres of fibre-optic and CAT5 cable to a unique bar with permanent multi camera installations & flat screen monitors, we can now offer seamless communication with any partner signed up to our service across Europe, the Americas & Asia-Pacific.

We now offer dedicated interactive online absinthe training sessions from our UK HQ:  In partnership with our global distributors we aim to directly train sales teams with live sessions and offer full seminars and interviews – all in real-time.  At a moment’s notice we can arrange live and interactive sessions to any location world-wide.

The bespoke system is designed to suit the needs of our distribution partners, with face to face communication; no travel time, great flexibility in arranging sessions and instant access to our expertise - all whilst greatly reducing travel related carbon emissions.  This will allow for more direct investment in supporting our clients.  Already Vinopolis, World Duty Free and Glazer’s Family of Companies have expressed interest in utilising this technology, as we look to offer regular weekly training to our key industry partners.

The dedicated system has been built to give La Fée the ability to train, converse and give interviews the world over at very short notice, taking communication with the brand to a new and dynamic level.  Testing of the media platform has been carried out with Cellar Trends (UK) and is soon to commence with Glazer’s of Missouri & Glazer’s of Ohio (USA) & Think Spirits (Asia-Pacific).

If you would like to arrange an interview with La Fée brand owner George Rowley from the La Fée LIVE training facility please email This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or call 0044 (0)1992 511 445


La Fée is dramatically expanding from its European home across the USA and into Asia-Pacific.  As a consequence it is clearly impossible to maintain the level of education we would wish using traditional methods.  Our dedicated team can now be in two places at once, thanks to utilising this new, exciting & far greener technology - clearly the future for training in the spirits industry.  George Rowley, 12th July 2010
 
 

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La Fée on the Radio
Saturday, 18 August 2007

La Fée proved a popular subject for radio and magazine interviews.

July saw the 5th anniversary of Tales of the Cocktail, a festival that gives the connoisseur or amateur the chance to taste, see and learn about cocktail culture. The whole event took place in the famous Monteleone Hotel with the La Fée Absinthe Bar, hosted by George Rowley, welcoming guests in the Ernest Hemingway penthouse suite.

The programme ran a La Fée Absinthe competition asking what the original French name for absinthe was – La Fée Verte – and a record number of listeners emailed in. The winner was Bob from Metairie and his prize is currently winging its way en route to him. 

Another great radio interview took place with Jennifer English, founder and broadcaster of the Food and Wine channel. Jennifer interviewed Dan at the La Fée Absinthe Bar – to find out how a La Fée Absinthe should be properly prepared – and interviewed George to find out more about absinthe and his brand.

 

A consummate broadcaster and food and drink expert, as well as a business and law graduate, Jennifer gave an insightful and atmospheric on-air description of the delights of La Fée.