La Fée LIVE is the first dedicated online Absinthe bar training facility in the world.

La Fée is excited to roll out this new, clean and green technology to further educate our partners, their clients and consumers during the coming decade. Our unique media bar is custom-built for brand training, development and awareness.  Changing the way sales teams are trained today, harmonising new technology for sales teams training to that associated with management video conferencing. Having laid hundreds of metres of fibre-optic and CAT5 cable to a unique bar with permanent multi camera installations & flat screen monitors, we can now offer seamless communication with any partner signed up to our service across Europe, the Americas & Asia-Pacific.

We now offer dedicated interactive online absinthe training sessions from our UK HQ:  In partnership with our global distributors we aim to directly train sales teams with live sessions and offer full seminars and interviews – all in real-time.  At a moment’s notice we can arrange live and interactive sessions to any location world-wide.

The bespoke system is designed to suit the needs of our distribution partners, with face to face communication; no travel time, great flexibility in arranging sessions and instant access to our expertise - all whilst greatly reducing travel related carbon emissions.  This will allow for more direct investment in supporting our clients.  Already Vinopolis, World Duty Free and Glazer’s Family of Companies have expressed interest in utilising this technology, as we look to offer regular weekly training to our key industry partners.

The dedicated system has been built to give La Fée the ability to train, converse and give interviews the world over at very short notice, taking communication with the brand to a new and dynamic level.  Testing of the media platform has been carried out with Cellar Trends (UK) and is soon to commence with Glazer’s of Missouri & Glazer’s of Ohio (USA) & Think Spirits (Asia-Pacific).

If you would like to arrange an interview with La Fée brand owner George Rowley from the La Fée LIVE training facility please email This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or call 0044 (0)1992 511 445


La Fée is dramatically expanding from its European home across the USA and into Asia-Pacific.  As a consequence it is clearly impossible to maintain the level of education we would wish using traditional methods.  Our dedicated team can now be in two places at once, thanks to utilising this new, exciting & far greener technology - clearly the future for training in the spirits industry.  George Rowley, 12th July 2010
 
 

La Fée Absinthe

The Spirit of Liberty

Newsletter Subscription

La Fee Parisienne La Fée Bohemian La Fée XS
New Orleans Bar Tour
Monday, 20 August 2007

One of the highlights of the trip to New Orleans was a bar tour on the last night. 

July saw the 5th anniversary of Tales of the Cocktail, a festival that gives the connoisseur or amateur the chance to taste, see and learn about cocktail culture. The whole event took place in the famous Monteleone Hotel with the La Fée Absinthe Bar, hosted by George Rowley, welcoming guests in the Ernest Hemingway penthouse suite.

 

New Orleans Bar Tour

La Fée Sour

  • 1 1/2 ounce La Fée Absinth Bohemian
  • 1/2 a lemon, juiced
  • 1 tsp sugar

Glass: Cocktail
Method: Shake well and strain into glass.

The La Fée team were taken by local absinthe enthusiasts to two of the vibrant bars on the New Orleans scene – Pirates Alley, and Pravda.

George Rowley presented the owners of both with a gift of La Fée Absinthe and got behind the bar to teach them how to mix a La Fée Absinthe Sour.

Sadly, there was not time to visit all the excellent bars in the city, but US bar owners who wish to learn more about La Fée can contact us at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

We were then taken to Pat O’Briens piano bar to experience their famous ‘Hurricane’ cocktail served in giant glasses. We did experience and enjoy this unique cocktail very much, some of us, or rather one of us, enjoyed it a little too much by the state of our hangover the next day.