La Fée LIVE is the first dedicated online Absinthe bar training facility in the world.

La Fée is excited to roll out this new, clean and green technology to further educate our partners, their clients and consumers during the coming decade. Our unique media bar is custom-built for brand training, development and awareness.  Changing the way sales teams are trained today, harmonising new technology for sales teams training to that associated with management video conferencing. Having laid hundreds of metres of fibre-optic and CAT5 cable to a unique bar with permanent multi camera installations & flat screen monitors, we can now offer seamless communication with any partner signed up to our service across Europe, the Americas & Asia-Pacific.

We now offer dedicated interactive online absinthe training sessions from our UK HQ:  In partnership with our global distributors we aim to directly train sales teams with live sessions and offer full seminars and interviews – all in real-time.  At a moment’s notice we can arrange live and interactive sessions to any location world-wide.

The bespoke system is designed to suit the needs of our distribution partners, with face to face communication; no travel time, great flexibility in arranging sessions and instant access to our expertise - all whilst greatly reducing travel related carbon emissions.  This will allow for more direct investment in supporting our clients.  Already Vinopolis, World Duty Free and Glazer’s Family of Companies have expressed interest in utilising this technology, as we look to offer regular weekly training to our key industry partners.

The dedicated system has been built to give La Fée the ability to train, converse and give interviews the world over at very short notice, taking communication with the brand to a new and dynamic level.  Testing of the media platform has been carried out with Cellar Trends (UK) and is soon to commence with Glazer’s of Missouri & Glazer’s of Ohio (USA) & Think Spirits (Asia-Pacific).

If you would like to arrange an interview with La Fée brand owner George Rowley from the La Fée LIVE training facility please email This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or call 0044 (0)1992 511 445


La Fée is dramatically expanding from its European home across the USA and into Asia-Pacific.  As a consequence it is clearly impossible to maintain the level of education we would wish using traditional methods.  Our dedicated team can now be in two places at once, thanks to utilising this new, exciting & far greener technology - clearly the future for training in the spirits industry.  George Rowley, 12th July 2010
 

 

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Old Absinthe House
Tuesday, 31 July 2007

The famous Old Absinthe House in New Orleans’ chose to celebrate 200 years with La Fée Absinthe.

200 Year Birthday

In a unique spirit of co-operation celebrating the resurgence of absinthe, the famous Old Absinthe House in New Orleans’ chose to celebrate a historic milestone with the world’s leading international absinthe brand, La Fée Absinthe, who were visiting the city for the annual ‘Tales of the Cocktail’ festival from 18-22nd July, 2007.

The event co-incided with George Rowley’s nine year anniversary of signing the landmark document which allowed absinthe to be re-introduced into Europe, beginning the start of the European absinthe revival in countries where the spirit had previously been banned.

'Old Absinthe House' Fountains

 

To co-incide with the bar’s 200th anniversary, two antique marble absinthe fountains belonging to the bar, which are 150 years old, were pressed back into commission for the first time in nearly a century to create two glasses of traditional French La Fée Absinthe for a birthday toast between Jober't Salem, President and owner of The Old Absinthe House, and George Rowley, CEO of La Fée Absinthe who was visiting the city.

Working just as well as they did when first installed 150 years ago, in the traditional French absinthe ritual, water was slowly dripped from the stunning marble and bronze fountains onto sugar cubes placed on slotted absinthe spoons into the emerald-green absinthe below, which turned a milky opalescent.

A Birthday Cake To Die For!

 

A spectacular giant black and white birthday cake depicting the outline of The Old Absinthe House had been specially baked and iced for the occasion, and Jober't and George took considerable pleasure in dramatically cutting the cake with a three foot celebratory sword in keeping with the size of the confection! Live jazz music from a local band completed the absinthe celebrations in style, and reminded guests of the fantastic fusion of music, drink and cuisine that epitomizes the spirit of New Orleans.

The Old Absinthe House History

The Old Absinthe House, on Bourbon Street in the heart of the French quarter, was a favoured haunt of famous artists and writers such as Tennessee Williams, Oscar Wilde and Ernest Hemingway, who all spent time at the bar sipping their favourite absinthe – known as la fée verte (the green fairy).

Since the US absinthe ban in 1912 the famous bar has been unable to serve true absinthe, and has had to serve pale imitations, and the La Fée toast was the first time in nearly a century the bar owners had been able to enjoy the true taste of absinthe.

To see full details of the fascinating history of this popular venue visit the website OldAbsintheHouse.com

New Orleans Linked With Absinthe

New Orleans was the main absinthe-drinking city in the US prior to absinthe’s prohibition because of its French connection, and its French-speaking population at a time when absinthe was once more popular than wine in France. The city has been strongly linked to absinthe and cocktails, including The Sazerac, ever since. Absinthe was banned in the USA in 1912, but the Old Absinthe House has remained open, and is a favourite meeting point for locals and visitors.