La Fée LIVE is the first dedicated online Absinthe bar training facility in the world.

La Fée is excited to roll out this new, clean and green technology to further educate our partners, their clients and consumers during the coming decade. Our unique media bar is custom-built for brand training, development and awareness.  Changing the way sales teams are trained today, harmonising new technology for sales teams training to that associated with management video conferencing. Having laid hundreds of metres of fibre-optic and CAT5 cable to a unique bar with permanent multi camera installations & flat screen monitors, we can now offer seamless communication with any partner signed up to our service across Europe, the Americas & Asia-Pacific.

We now offer dedicated interactive online absinthe training sessions from our UK HQ:  In partnership with our global distributors we aim to directly train sales teams with live sessions and offer full seminars and interviews – all in real-time.  At a moment’s notice we can arrange live and interactive sessions to any location world-wide.

The bespoke system is designed to suit the needs of our distribution partners, with face to face communication; no travel time, great flexibility in arranging sessions and instant access to our expertise - all whilst greatly reducing travel related carbon emissions.  This will allow for more direct investment in supporting our clients.  Already Vinopolis, World Duty Free and Glazer’s Family of Companies have expressed interest in utilising this technology, as we look to offer regular weekly training to our key industry partners.

The dedicated system has been built to give La Fée the ability to train, converse and give interviews the world over at very short notice, taking communication with the brand to a new and dynamic level.  Testing of the media platform has been carried out with Cellar Trends (UK) and is soon to commence with Glazer’s of Missouri & Glazer’s of Ohio (USA) & Think Spirits (Asia-Pacific).

If you would like to arrange an interview with La Fée brand owner George Rowley from the La Fée LIVE training facility please email This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or call 0044 (0)1992 511 445


La Fée is dramatically expanding from its European home across the USA and into Asia-Pacific.  As a consequence it is clearly impossible to maintain the level of education we would wish using traditional methods.  Our dedicated team can now be in two places at once, thanks to utilising this new, exciting & far greener technology - clearly the future for training in the spirits industry.  George Rowley, 12th July 2010
 
 

La Fée Absinthe

The Spirit of Liberty

Newsletter Subscription

La Fee Parisienne La Fée Bohemian La Fée XS
La Fée Lands in NY
Friday, 16 May 2008

We are delighted to announce that the first traditional absinthe distilled in France since 1915 has landed at the port of New York!

Absinthe Cargo Boat

At the forefront of the absinthe renaissance is La Fée the world’s most recognizable absinthe. Throughout the last 10 years, La Fée has become available in over 20 countries worldwide, including the famous cities of London, Paris, Milan, Hong Kong and Sydney to name but a few. Now, we are delighted to add to this ever growing list, New York, rolling out across United States throughout the year.

La Fée Absinthe ParisienneLa Fée Absinthe Parisienne, distilled by a Paris based distiller, is already a double gold medal winner in the US, receiving top awards from the San Francisco Spirits Competition, as well as the Beverage Testing Institute, Chicago.

After a 100 year wait, at last, the true taste of decadent France will be available for style bars, hotels, clubs and retail outlets in America, provided by the very people that started it all. Keep subscribed to our newsletter or check on-site information for all the latest updates on where you can purchase La Fée on US soil.

In 1998 it was George Rowley, owner of La Fée, who secured the UK governments authorization on the landmark document allowing absinthe to be legally sold in the European Union, sparking a worldwide revival.

La Fée Absinthe Parisienne is developed in conjunction with world-renowned absinthe expert, curator and owner of the Musée de l’Absinthe, Marie-Claude Delahaye.. La Fée is also the only absinthe authenticated by the Musée de l’Absinthe in Auvers-sur-Oise, France. Each and every distillation is personally approved by Madame Delahaye herself.

As well as this, each bottle of La Fée Absinthe Parisienne will come with its own 1st Edition USA La Fée Absinthe spoon, ensuring perfect traditional serve.

To celebrate this momentous landmark, every 70cl bottle of La Fée Absinthe Parisienne and La Fée X•S Française ordered through our website will include an authentic La Fée absinthe spoon, allowing for the perfect serve. This will automatically be added to your order before despatch.