La Fée LIVE is the first dedicated online Absinthe bar training facility in the world.

La Fée is excited to roll out this new, clean and green technology to further educate our partners, their clients and consumers during the coming decade. Our unique media bar is custom-built for brand training, development and awareness.  Changing the way sales teams are trained today, harmonising new technology for sales teams training to that associated with management video conferencing. Having laid hundreds of metres of fibre-optic and CAT5 cable to a unique bar with permanent multi camera installations & flat screen monitors, we can now offer seamless communication with any partner signed up to our service across Europe, the Americas & Asia-Pacific.

We now offer dedicated interactive online absinthe training sessions from our UK HQ:  In partnership with our global distributors we aim to directly train sales teams with live sessions and offer full seminars and interviews – all in real-time.  At a moment’s notice we can arrange live and interactive sessions to any location world-wide.

The bespoke system is designed to suit the needs of our distribution partners, with face to face communication; no travel time, great flexibility in arranging sessions and instant access to our expertise - all whilst greatly reducing travel related carbon emissions.  This will allow for more direct investment in supporting our clients.  Already Vinopolis, World Duty Free and Glazer’s Family of Companies have expressed interest in utilising this technology, as we look to offer regular weekly training to our key industry partners.

The dedicated system has been built to give La Fée the ability to train, converse and give interviews the world over at very short notice, taking communication with the brand to a new and dynamic level.  Testing of the media platform has been carried out with Cellar Trends (UK) and is soon to commence with Glazer’s of Missouri & Glazer’s of Ohio (USA) & Think Spirits (Asia-Pacific).

If you would like to arrange an interview with La Fée brand owner George Rowley from the La Fée LIVE training facility please email This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or call 0044 (0)1992 511 445


La Fée is dramatically expanding from its European home across the USA and into Asia-Pacific.  As a consequence it is clearly impossible to maintain the level of education we would wish using traditional methods.  Our dedicated team can now be in two places at once, thanks to utilising this new, exciting & far greener technology - clearly the future for training in the spirits industry.  George Rowley, 12th July 2010
 

 

La Fée Absinthe

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Musée de l'Absinthe

Over the past years there have been a great number of products arriving on the market called 'absinthe'. Many bear no resemblance to the genuine taste or rituals of 19th Century French Absinthe. Marie-Claude Delahaye, absinthe historian for over 20 years, has taken up the challenge of producing an authentic Absinthe as close as possible to the 19th Century original.

La Fée captures the aroma and taste that great writers and artists such as Verlaine, Rimbaud, Toulouse-Lautrec and Vincent van Gogh enjoyed back at the turn of the 19th Century — Marie-Claude Delahaye

Marie-Claude Delahaye

Marie-Claude Delahaye is a lecturer in cellular biology at the University of Pierre and Marie Curie in Paris. She found her first absinthe spoon in 1981 and was immediately transfixed by the 'Green Fairy'.

Spending entire days carrying out research in libraries, Marie-Claude became an absinthe historian with the publication of her first book in 1983; 'Absinthe - History of the Green Fairy'. The original edition of this book is now out of print and has become a collector's item throughout the world.

Other books have followed which have gradually unveiled the significance of absinthe in 19th Century society and more importantly its influence on art. At the same time, Marie-Claude searched antique shops and markets to establish an impressive collection of Absinthe memorabilia, etchings, drawings and paintings...

After organising numerous exhibitions, Marie-Claude eventually established the Musée de l'Absinthe in 1994. The museum is situated in Auvers-sur-Oise, the village famous for its painters where Vincent van Gogh and his brother, Theo, are buried. Absinthe was the muse of painters and poets during the 19th Century and its true spirit is rekindled at the Absinthe Museum.