La Fée LIVE is the first dedicated online Absinthe bar training facility in the world.

La Fée is excited to roll out this new, clean and green technology to further educate our partners, their clients and consumers during the coming decade. Our unique media bar is custom-built for brand training, development and awareness.  Changing the way sales teams are trained today, harmonising new technology for sales teams training to that associated with management video conferencing. Having laid hundreds of metres of fibre-optic and CAT5 cable to a unique bar with permanent multi camera installations & flat screen monitors, we can now offer seamless communication with any partner signed up to our service across Europe, the Americas & Asia-Pacific.

We now offer dedicated interactive online absinthe training sessions from our UK HQ:  In partnership with our global distributors we aim to directly train sales teams with live sessions and offer full seminars and interviews – all in real-time.  At a moment’s notice we can arrange live and interactive sessions to any location world-wide.

The bespoke system is designed to suit the needs of our distribution partners, with face to face communication; no travel time, great flexibility in arranging sessions and instant access to our expertise - all whilst greatly reducing travel related carbon emissions.  This will allow for more direct investment in supporting our clients.  Already Vinopolis, World Duty Free and Glazer’s Family of Companies have expressed interest in utilising this technology, as we look to offer regular weekly training to our key industry partners.

The dedicated system has been built to give La Fée the ability to train, converse and give interviews the world over at very short notice, taking communication with the brand to a new and dynamic level.  Testing of the media platform has been carried out with Cellar Trends (UK) and is soon to commence with Glazer’s of Missouri & Glazer’s of Ohio (USA) & Think Spirits (Asia-Pacific).

If you would like to arrange an interview with La Fée brand owner George Rowley from the La Fée LIVE training facility please email This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or call 0044 (0)1992 511 445


La Fée is dramatically expanding from its European home across the USA and into Asia-Pacific.  As a consequence it is clearly impossible to maintain the level of education we would wish using traditional methods.  Our dedicated team can now be in two places at once, thanks to utilising this new, exciting & far greener technology - clearly the future for training in the spirits industry.  George Rowley, 12th July 2010
 

 

La Fée Absinthe

The Spirit of Liberty

Newsletter Subscription

La Fee Parisienne La Fée Bohemian La Fée XS
Mixologists Pickup
Tuesday, 11 November 2008

La Fée Bus Shakedown - London - 28th October 2008

What better way to spread the word about La Fée's Absinthe Cocktail Grand Prix than with a trip round London in the La Fée Absinthe Bus? On a night of freezing temperatures and heavy snow, the team was joined by resident bartenders from two of London's hottest drinking establishments the Hoxton Pony and the OXO Tower.

Our first pick-up of the night was the Hoxton Pony, where joining us were Fabien Marcault and Ivan Simonetti. Fabien was the first to get involved at the on-board bar creating a delightful absinthe and coffee cocktail as we crossed the Thames (recipe below). Next stop was the OXO Tower - picking up Agne Krasauskaile and Janek Ambrozewicz. As the snow started to fall at a heavy rate our route took us on to Soho. On the way, all bartenders took their turn working some creative magic behind the bar. Agne came up with a lively sour that we particularly enjoyed (recipe below). After our tour of London we then began the journey home, dropping off our attendees at their respective bars and then heading back to La Fée's Hertfordshire HQ.

The quality of the drinks conjured on the bus was fantastic, especially considering the less than ideal conditions provided by the moving bus not to mention the cold! We are very excited to see what these guys enter into the La Fée Absinthe Cocktail Grand Prix under more traditional conditions and given a full bar and time to perfect the recipes. The Cocktail Grand Prix offers the winners a chance to be profiled with their drink in the first definitive absinthe cocktail guide (in association with diffordsguide) a great incentive to come up with something special. The event is open to all bartenders globally, and the book will be a valuable tool for both absinthe drinkers and cocktail fans everywhere- whether at your home or behind the world's best bars.

A great evening was enjoyed by all, and judging by the success of this first La Fée Absinthe bus tour we are looking forward to planning more events like this in 2009. Our thanks go to Ivan, Fabien, Janek and Agne for joining us on the night and coming up with some inspired creations.

Attendees

Ivan Simonetti - The Hoxton Pony
Fabien Marcault - The Hoxton Pony

Janek Ambrozewicz - OXO Tower Bar
Agne Krasauskaile - OXO Tower Bar

Agnes' Cocktail

  • Fresh Mint (torn)
  • Equal parts La Fée Parisienne + Apple Juice
  • 3 dashes of Peychauds Bitters
  • 1 Egg White
  • 1 teaspoon of Sugar

Method: Shake and Strain. Would work in a highball garnished with a slice of apple and/or mint leaves.

Fabien's Cocktail

  • Fresh Strawberries
  • 2 shots of Orange Juice
  • 3/4 shot La Fée Parisian
  • 1 shot Kahlua

Method: Muddle Strawberries, add OJ, La Fée and Kahlua. Shake and Strain. Would work in a Martini glass garnished with sliced strawberry.