La Fée LIVE is the first dedicated online Absinthe bar training facility in the world.

La Fée is excited to roll out this new, clean and green technology to further educate our partners, their clients and consumers during the coming decade. Our unique media bar is custom-built for brand training, development and awareness. Changing the way sales teams are trained today, harmonising new technology for sales teams training to that associated with management video conferencing. Having laid hundreds of metres of fibre-optic and CAT5 cable to a unique bar with permanent multi camera installations & flat screen monitors, we can now offer seamless communication with any partner signed up to our service across Europe, the Americas & Asia-Pacific.

We now offer dedicated interactive online absinthe training sessions from our UK HQ: In partnership with our global distributors we aim to directly train sales teams with live sessions and offer full seminars and interviews – all in real-time. At a moment’s notice we can arrange live and interactive sessions to any location world-wide.

The bespoke system is designed to suit the needs of our distribution partners, with face to face communication; no travel time, great flexibility in arranging sessions and instant access to our expertise - all whilst greatly reducing travel related carbon emissions. This will allow for more direct investment in supporting our clients. Already Vinopolis, World Duty Free and Glazer’s Family of Companies have expressed interest in utilising this technology, as we look to offer regular weekly training to our key industry partners.

The dedicated system has been built to give La Fée the ability to train, converse and give interviews the world over at very short notice, taking communication with the brand to a new and dynamic level. Testing of the media platform has been carried out with Cellar Trends (UK) and is soon to commence with Glazer’s of Missouri & Glazer’s of Ohio (USA) & Think Spirits (Asia-Pacific).

If you would like to arrange an interview with La Fée brand owner George Rowley from the La Fée LIVE training facility please email This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or call 0044 (0)1992 511 445

La Fée is dramatically expanding from its European home across the USA and into Asia-Pacific. As a consequence it is clearly impossible to maintain the level of education we would wish using traditional methods. Our dedicated team can now be in two places at once, thanks to utilising this new, exciting & far greener technology - clearly the future for training in the spirits industry. George Rowley, 12th July 2010

La Fée Absinthe

The Spirit of Liberty

Absinthe News

Newsletter Subscription

Absinthiades 2009

La Fée X•S Suisse takes third consecutive Golden Spoon at the 2009 Absinthiades

La Fée X•S Suisse became a triple Golden Spoon winner at the 2009 Absinthiades. The Absinthiades is one of the most famous and highly regarded organisations in the absinthe world, and has this October awarded it's highest honour - the Golden Spoon, for the third consecutive year to La Fée Absinthe X.S Suisse in the Blanche category. Such is our dominance of this event we are now banned from entering La Fée X.S Suisse for 2010.

La Fée X•S Suisse is one half of our Ultra Premium range - it is a wine based ‘Amer’ distilled in the birthplace of absinthe: Couvet, Val-de-Travers, Switzerland. Our extra supérieure Swiss absinthe is a clear ‘La Bleue’ style; it has a refined texture with delicate anise and herb flavours that linger elegantly on the palate.

The gold award will be presented in the Town Hall of Pontarlier, in the French Alps on the 20th November 2009. Local dignitaries include Patrick Genre, the Mayor of Pontarlier, who together with distillers and absintheurs will gather to celebrate this important re-emerging drinks category.

Picture taken 2008

La Fée X•S Suisse has a sister Ultra Premium absinthe - La Fée X•S Française. Our extra supérieure French Absinthe, distilled in Pontarlier, which is also a wine based Amer. It also holds great credibility at Absinthiades - last year scoring the highest marks in its (all French absinthe).

La Fée Absinthe Parisienne, the brand original, distilled in France. The only absinthe endorsed by the Musée de l’Absinthe, Auvers–sur-Oise, France. George Rowley worked with world-renowned absinthe expert and historian Marie-Claude Delahaye (founder of the Musée de l’Absinthe) to create this Premium traditional absinthe. The first absinthe distilled in France since the ban of 1915 (in 2000). Exported from Paris, La Fée has received numerous awards around the world - our latest being a clutch of Gold medals at the Los Angeles International Wine & Spirits Competition.
Since 1998, world renowned absinthe expert George Rowley, CEO & Brand Owner of La Fée, has been pioneering the renaissance of the absinthe category. The definitive La Fée range is the finest, award winning range of both traditional and modern absinthes in terms of provenance, authenticity and quality. The iconic La Fée Eye logo is our mark of excellence.

There is now a contemporary absinthe for today’s market: NV Absinthe Verte by La Fée - for today’s generation of spirit drinkers, it is affordable and perfect for the bar, club and all-round home party scene. Great served in the NV mojito, simply over ice or with your favourite energy drink.

For Distribution & Product Information visit WWW.LAFEEABSINTHE.COM or WWW.LAFEENV.COM