La Fée Absinthe

1: The Early Days
1998 was the start of an astonishing journey. Its purpose was to restore absinthe to legal status in France, the European Union and the wider world...
Read Part 1 Now...

 2: The Formative Years
The First step was to ensure that absinthe could legally be imported into the UK, which meant establishing a legal precedent with the Government's Trading Standards Agency...
Read Part 2 Now...

3: Discovering the truth... and doing something about it!
The launch at the Groucho Club paved the way for a careful programme of bar selection and staff training once the product was released...
Read Part 3 Now...

4: Finding the right people - Team La Fée 
Several months after that first failed visit to the museum I wrote to Madame Delahaye, asking for her permission to visit again...
Read Part 4 Now...

5: The Industry takes note - going global with serious consequences...
Having opened the absinthe category in 1998, and now selling across the world; we may justly lay claim to having significantly shaped the absinthe market over the past ten years.
Read Part 5 Now...