La Fée LIVE is the first dedicated online Absinthe bar training facility in the world.

La Fée is excited to roll out this new, clean and green technology to further educate our partners, their clients and consumers during the coming decade. Our unique media bar is custom-built for brand training, development and awareness.  Changing the way sales teams are trained today, harmonising new technology for sales teams training to that associated with management video conferencing. Having laid hundreds of metres of fibre-optic and CAT5 cable to a unique bar with permanent multi camera installations & flat screen monitors, we can now offer seamless communication with any partner signed up to our service across Europe, the Americas & Asia-Pacific.

We now offer dedicated interactive online absinthe training sessions from our UK HQ:  In partnership with our global distributors we aim to directly train sales teams with live sessions and offer full seminars and interviews – all in real-time.  At a moment’s notice we can arrange live and interactive sessions to any location world-wide.

The bespoke system is designed to suit the needs of our distribution partners, with face to face communication; no travel time, great flexibility in arranging sessions and instant access to our expertise - all whilst greatly reducing travel related carbon emissions.  This will allow for more direct investment in supporting our clients.  Already Vinopolis, World Duty Free and Glazer’s Family of Companies have expressed interest in utilising this technology, as we look to offer regular weekly training to our key industry partners.

The dedicated system has been built to give La Fée the ability to train, converse and give interviews the world over at very short notice, taking communication with the brand to a new and dynamic level.  Testing of the media platform has been carried out with Cellar Trends (UK) and is soon to commence with Glazer’s of Missouri & Glazer’s of Ohio (USA) & Think Spirits (Asia-Pacific).

If you would like to arrange an interview with La Fée brand owner George Rowley from the La Fée LIVE training facility please email This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or call 0044 (0)1992 511 445


La Fée is dramatically expanding from its European home across the USA and into Asia-Pacific.  As a consequence it is clearly impossible to maintain the level of education we would wish using traditional methods.  Our dedicated team can now be in two places at once, thanks to utilising this new, exciting & far greener technology - clearly the future for training in the spirits industry.  George Rowley, 12th July 2010
 

 

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La Fée Parisienne

The Taste of True French Absinthe

The brand original, La Fée Absinthe Parisienne, is a traditional French absinthe distilled by a Paris based distiller using Grand Wormwood (Artemisia absinthium) and other fine herbs. La Fée Parisienne was the first traditional absinthe distilled in France since the 1915 ban and is the only absinthe endorsed by the Musée de l’Absinthe, Auvers-sur-Oise, France. Each distillation is personally approved by world-renowned absinthe expert, Marie-Claude Delahaye. Parisienne is distilled at the traditional 68% abv following an authentic 19th century recipe and louches perfectly when water is added.

La Fée captures the aroma and taste that great writers and artists such as Rimbaud, Toulouse-Lautrec and Vincent van Gogh enjoyed at the end of the 19th century. — Marie-Claude Delahaye

Sophisticated Decadence

By the 1890s The Moulin Rouge was in full swing and absinthe had out grown its cult status and became the must have drink in the cafés and salons of Paris.

Tasting Note 

La Fée Absinthe Parisienne is made following an authentic 19th century recipe. Before diluting it is a clear, deep lime green colour and displays an attractive, fresh herbal aroma.

Upon adding iced water its louche has great consistency turning a smoky and milky lime green. On the palate it is softly textured and refreshing with discreet spicy flavours and a flavourful mid-palate of anise. Rich and powerful, La Fée Parisienne is a harmonious absinthe full of personality. 

Key Points

  • Distilled by a Paris based distiller, using Grand Wormwood (Artemisia absinthium)
  • First traditional absinthe distilled in France since the 1915 ban
  • The only absinthe authenticated by the ‘Musée de l’Absinthe, Auvers-sur-Oise, France
  • Each distillation is personally approved by Marie-Claude Delahaye – world renowned absinthe expert and historian
  • Traditional French serving, 4-6 parts iced water over sugar on an absinthe spoon
  • Famous absinthe louche when water is added
  • Traditional strength, 68%abv (also available at 45% abv for restricted markets)
  • 50cl, 70cl (75cl USA only), and 5cl bottle sizes (5cl 68%abv only)