La Fée Absinthe
The Spirit of Liberty
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| La Fée Absinthe up high |
| Wednesday, 03 May 2006 | |
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Easyjet, the no frills airline, have been discussing holiday tipples with hot topics including La Fée Absinthe.
George Rowley effectively re-opened the UK market for absinthe with his strategy always being aimed at the high-end. Starting in up-market bars and slowly working his way into main stream. La Fée now commands 10%-12% of the global market.
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