La Fée LIVE is the first dedicated online Absinthe bar training facility in the world.

La Fée is excited to roll out this new, clean and green technology to further educate our partners, their clients and consumers during the coming decade. Our unique media bar is custom-built for brand training, development and awareness.  Changing the way sales teams are trained today, harmonising new technology for sales teams training to that associated with management video conferencing. Having laid hundreds of metres of fibre-optic and CAT5 cable to a unique bar with permanent multi camera installations & flat screen monitors, we can now offer seamless communication with any partner signed up to our service across Europe, the Americas & Asia-Pacific.

We now offer dedicated interactive online absinthe training sessions from our UK HQ:  In partnership with our global distributors we aim to directly train sales teams with live sessions and offer full seminars and interviews – all in real-time.  At a moment’s notice we can arrange live and interactive sessions to any location world-wide.

The bespoke system is designed to suit the needs of our distribution partners, with face to face communication; no travel time, great flexibility in arranging sessions and instant access to our expertise - all whilst greatly reducing travel related carbon emissions.  This will allow for more direct investment in supporting our clients.  Already Vinopolis, World Duty Free and Glazer’s Family of Companies have expressed interest in utilising this technology, as we look to offer regular weekly training to our key industry partners.

The dedicated system has been built to give La Fée the ability to train, converse and give interviews the world over at very short notice, taking communication with the brand to a new and dynamic level.  Testing of the media platform has been carried out with Cellar Trends (UK) and is soon to commence with Glazer’s of Missouri & Glazer’s of Ohio (USA) & Think Spirits (Asia-Pacific).

If you would like to arrange an interview with La Fée brand owner George Rowley from the La Fée LIVE training facility please email This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or call 0044 (0)1992 511 445


La Fée is dramatically expanding from its European home across the USA and into Asia-Pacific.  As a consequence it is clearly impossible to maintain the level of education we would wish using traditional methods.  Our dedicated team can now be in two places at once, thanks to utilising this new, exciting & far greener technology - clearly the future for training in the spirits industry.  George Rowley, 12th July 2010
 
 

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The Decadent Handbook
Thursday, 09 November 2006

Mayfair, London November 6th 2006 saw the launch party of 'The Decadent Handbook' the contributors to which chose to be paid in La Fée Absinthe, and it would be fair to say, there were a few decadent characters in attendance.

 

 

The Decadent Handbook, by Dedalus Books, is designed as a handbook for the modern "libertine" and is edited by former Erotic Review Editor, Rowan Pelling. La Fée is mentioned throughout the book and features contributions by the bad, dangerous and eccentric free spirits of contemporary society who (those still living at the time of print!) chose to be remunerated with La Fée. The handbook is described as being "The ultimate lifestyle guide for people who want to transform the spirit of the age, or failing that, ignore it altogether!"

 

The Launch party was held in the Butler & Hedges Club, New Burlington Mews, Mayfair and entertainment was provided throughout. Salena Godden and her duo, SaltPeter., Burlesque Dancer Sugar Kayne (Siini Muuronen), live DJ performances and readings by Anne Pigalle. Oh, and of course lets not forget La Fée's Parisienne absinthe, sponsor of book as well as the event and quite predictably a drink of which, by the end of the night, almost everyone was holding.

 

George Rowley (MD, La Fée) pictured above with Rowan Pelling, who alongside fellow La Fée representatives, fought through the crowds, spreading the word on 'The Green Fairy'.

Proceedings began with welcome speeches then the introduction of Rowan Pelling, Chief Editor of The Decadence Handbook, giving a short insight into her reasoning behind taking up the task of this book; her limelight however was partially taken by the eccentricity of a one Sebastian Horsley, a contributor to the new handbook and colorful character with a unique and intriguing view on Decadency in itself - His section in the book truly mirrors his personality!

 

Following this was the performance of Burlesque Artiste Sugar Kane, one that certainly turned more than a few heads!

 

Next on stage were Salena Godden and Peter Coyte better known as SaltPeter, performing, among others, their recently released addictive first single Everybody Back to Mine. 

Wandering around to bar number two took us to the Loop showing of the short film of Prayer Cushions of the Flesh, an adaptation of Robert Irwin's erotic and perverse novel which justly fitted the scene of a decadent party.

After supplying some much enthused attendee's with glasses of La Fée, taking the stage was French Parisian Anne Pigalle, also holding a glass of the increasingly popular drink.