La Fée LIVE is the first dedicated online Absinthe bar training facility in the world.

La Fée is excited to roll out this new, clean and green technology to further educate our partners, their clients and consumers during the coming decade. Our unique media bar is custom-built for brand training, development and awareness. Changing the way sales teams are trained today, harmonising new technology for sales teams training to that associated with management video conferencing. Having laid hundreds of metres of fibre-optic and CAT5 cable to a unique bar with permanent multi camera installations & flat screen monitors, we can now offer seamless communication with any partner signed up to our service across Europe, the Americas & Asia-Pacific.

We now offer dedicated interactive online absinthe training sessions from our UK HQ: In partnership with our global distributors we aim to directly train sales teams with live sessions and offer full seminars and interviews – all in real-time. At a moment’s notice we can arrange live and interactive sessions to any location world-wide.

The bespoke system is designed to suit the needs of our distribution partners, with face to face communication; no travel time, great flexibility in arranging sessions and instant access to our expertise - all whilst greatly reducing travel related carbon emissions. This will allow for more direct investment in supporting our clients. Already Vinopolis, World Duty Free and Glazer’s Family of Companies have expressed interest in utilising this technology, as we look to offer regular weekly training to our key industry partners.

The dedicated system has been built to give La Fée the ability to train, converse and give interviews the world over at very short notice, taking communication with the brand to a new and dynamic level. Testing of the media platform has been carried out with Cellar Trends (UK) and is soon to commence with Glazer’s of Missouri & Glazer’s of Ohio (USA) & Think Spirits (Asia-Pacific).

If you would like to arrange an interview with La Fée brand owner George Rowley from the La Fée LIVE training facility please email This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or call 0044 (0)1992 511 445

La Fée is dramatically expanding from its European home across the USA and into Asia-Pacific. As a consequence it is clearly impossible to maintain the level of education we would wish using traditional methods. Our dedicated team can now be in two places at once, thanks to utilising this new, exciting & far greener technology - clearly the future for training in the spirits industry. George Rowley, 12th July 2010

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Queens College with La Fee

Monday, 09 July 2007

On Tuesday 19th of June, La Fée absinthe provided 20 Cambridge University students with an hours tour of the city aboard the La Fée absinthe bus.

Cambridge

The evening started with us picking up our passengers along Queens Road, Cambridge. 20 glamourously dressed students climbed aboard and proceeded to make their way upstairs, where they were soon all given a glass of La Fée Parisienne absinthe by La Fée Managing Director George Rowley.

Everyone seemed excited about the prospect of riding La Fée's exclusive bus, which has previously been enjoyed by the likes of the Black Eyed Pea's, Roger Sanchez and MTV.

Once our journey began, we made our way into the town center, and with the sound-system pumping, onlookers couldn't help but stop and stare, some even managing to take a picture or two. Everyone was in a lively, energetic mood, some of them even taking turns in poking their head out the top of the bus.

We made our drop-off at around 20:45 at Queens College Cambridge. Where most would look to arrive via more traditional methods, such as limousine, our passengers got to turn up on a traditional London double-decker bus, which definitely turned more than a few heads.

After thanking us for the unique experience, the students made their way to the front of the queue where they no doubt had a fantastic night.

Oxford

Friday evening was the turn of Queens College Oxford to have their own La Fée experience. We were asked by the University to put on a bar for the students as part of their end of year entertainment for their 666th annual ball. Their aim was for the event to be mysterious, dark and enticing, all three characteristics that can relate into the absinthe world.

The absinthe bar proved to be a very popular attraction, leading to the historical drink being yet again another huge success, its popularity increasing even more.

The absinthe bar ran from 8:30pm to 1am, the flow constant with people eager to get there hands on a glass (or two!) of absinthe, many even becoming more and more intrigued by the history and stories behind the infamous drink.