La Fée LIVE is the first dedicated online Absinthe bar training facility in the world.

La Fée is excited to roll out this new, clean and green technology to further educate our partners, their clients and consumers during the coming decade. Our unique media bar is custom-built for brand training, development and awareness.  Changing the way sales teams are trained today, harmonising new technology for sales teams training to that associated with management video conferencing. Having laid hundreds of metres of fibre-optic and CAT5 cable to a unique bar with permanent multi camera installations & flat screen monitors, we can now offer seamless communication with any partner signed up to our service across Europe, the Americas & Asia-Pacific.

We now offer dedicated interactive online absinthe training sessions from our UK HQ:  In partnership with our global distributors we aim to directly train sales teams with live sessions and offer full seminars and interviews – all in real-time.  At a moment’s notice we can arrange live and interactive sessions to any location world-wide.

The bespoke system is designed to suit the needs of our distribution partners, with face to face communication; no travel time, great flexibility in arranging sessions and instant access to our expertise - all whilst greatly reducing travel related carbon emissions.  This will allow for more direct investment in supporting our clients.  Already Vinopolis, World Duty Free and Glazer’s Family of Companies have expressed interest in utilising this technology, as we look to offer regular weekly training to our key industry partners.

The dedicated system has been built to give La Fée the ability to train, converse and give interviews the world over at very short notice, taking communication with the brand to a new and dynamic level.  Testing of the media platform has been carried out with Cellar Trends (UK) and is soon to commence with Glazer’s of Missouri & Glazer’s of Ohio (USA) & Think Spirits (Asia-Pacific).

If you would like to arrange an interview with La Fée brand owner George Rowley from the La Fée LIVE training facility please email This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or call 0044 (0)1992 511 445


La Fée is dramatically expanding from its European home across the USA and into Asia-Pacific.  As a consequence it is clearly impossible to maintain the level of education we would wish using traditional methods.  Our dedicated team can now be in two places at once, thanks to utilising this new, exciting & far greener technology - clearly the future for training in the spirits industry.  George Rowley, 12th July 2010
 

 

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'Absinthe' Show in NY
Thursday, 26 July 2007

‘Absinthe’ & ‘La Vie’ on Pier 17 at the South Street Seaport, New York promised to delight the crowd at their premier evening in the beautiful surroundings of the Spiegeltent – and they didn't disappoint.

Before the first show kicked off visitors had the chance to enjoy a La Fée Absinthe cocktail, the 'Seafizz' specially prepared on the evening by Sasha Petraske, owner of the famous Milk and Honey restaurant in New York. Sasha Petraske mixing a La Fée Absinthe Seafizz for thirsty onlookers...

Sasha Petraske mixing a La Fée Absinthe Seafizz for thirsty onlookers...

Seafizz

  • 1 1/2 oz (45ml) La Fée Parisienne
  • 1 tbsp lemon juice
  • 1 tsp sugar
  • 1 egg white
  • soda water

Method: Shake with ice and strain into a highball glass and fill with seltzer

Sacha & George Rowley in Little Branch, NY  

Sasha started out as a barista in New York with the intention of opening a classic coffee house. To help raise money for his project he decided to get a part time bar job and the rest is history. Since opening Milk and Honey he has opened Little Branch in the West Village and a further 2 are due to open shortly. Sasha has been written about in many publications around the world for his contributions to the cocktail culture and New York Magazine named him one of the most influential New Yorkers of 2006.

George Rowley, CEO & owner of La Fée and Sasha enjoying a glass of La Fée before the show 

Paul CapsisAfter cocktails guests move to the Spiegletent for the first of the evening's performances (absinthe). These iconic tents of glass, mirrors, teak floors and velvet drapes provided the perfect back drop to a jaw dropping provocative performance of high flying acrobats. The size of the venue is extremely intimate and allows its audience to get close to the performers. Here is a taster...

 

‘Absinthe’ kick starts with the fantastic Paul Capsis, taking the stage, glass of La Fée Absinthe Parisienne in hand. Paul is then entertained by the green fairy performing an amazing seductive opening routine in front of a mesmerised crowd.

Nate Cooper juggling several machete-like knives while uncontrollably bouncing on his pogo stick in high heels leaving the audience quite breathless if not slightly relieved they are still intact when it’s over. The Williers, a roller skating duo, perform a high speed routine with impeccable balance combined with centrifugal force that brushes so close to spectators they can feel the wind on their faces and leaves one volunteer from the audience very dizzy!

The audience quite often involved when they would rather not be and regularly ducking from low flying limbs, had a blast and the excitement wasn’t only confined to the tents! The Spiegel location has a perfect view of the East River and the Brooklyn Bridge and you can take your pick on how you wish to enjoy it. There is a hammock filled chillout area, restaurant, bar, private sections available for hire, and a dance floor with live entertainment.

 

Once ‘Absinthe’ and ‘La Vie’ ended guests took to the dance floor by the river and enjoyed music and live bongos & drums, before Lady Sovereign took stage in the Spiegel tent…

La Fée’s first visit to New York was definitely one to remember!!