La Fée LIVE is the first dedicated online Absinthe bar training facility in the world.

La Fée is excited to roll out this new, clean and green technology to further educate our partners, their clients and consumers during the coming decade. Our unique media bar is custom-built for brand training, development and awareness.  Changing the way sales teams are trained today, harmonising new technology for sales teams training to that associated with management video conferencing. Having laid hundreds of metres of fibre-optic and CAT5 cable to a unique bar with permanent multi camera installations & flat screen monitors, we can now offer seamless communication with any partner signed up to our service across Europe, the Americas & Asia-Pacific.

We now offer dedicated interactive online absinthe training sessions from our UK HQ:  In partnership with our global distributors we aim to directly train sales teams with live sessions and offer full seminars and interviews – all in real-time.  At a moment’s notice we can arrange live and interactive sessions to any location world-wide.

The bespoke system is designed to suit the needs of our distribution partners, with face to face communication; no travel time, great flexibility in arranging sessions and instant access to our expertise - all whilst greatly reducing travel related carbon emissions.  This will allow for more direct investment in supporting our clients.  Already Vinopolis, World Duty Free and Glazer’s Family of Companies have expressed interest in utilising this technology, as we look to offer regular weekly training to our key industry partners.

The dedicated system has been built to give La Fée the ability to train, converse and give interviews the world over at very short notice, taking communication with the brand to a new and dynamic level.  Testing of the media platform has been carried out with Cellar Trends (UK) and is soon to commence with Glazer’s of Missouri & Glazer’s of Ohio (USA) & Think Spirits (Asia-Pacific).

If you would like to arrange an interview with La Fée brand owner George Rowley from the La Fée LIVE training facility please email This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or call 0044 (0)1992 511 445


La Fée is dramatically expanding from its European home across the USA and into Asia-Pacific.  As a consequence it is clearly impossible to maintain the level of education we would wish using traditional methods.  Our dedicated team can now be in two places at once, thanks to utilising this new, exciting & far greener technology - clearly the future for training in the spirits industry.  George Rowley, 12th July 2010
 
 

La Fée Absinthe

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La Fee Parisienne La Fée Bohemian La Fée XS
Absinthiades
Friday, 12 October 2007

The La Fée Absinthe XS range was launched earlier this year and has won several awards at some of the world's most prestigious ‘spirit’ and ‘absinthe’ competitions.

Most recently XS came out on top at the 2007 Absinthiades in Pontarlier, France. The Absinthiades is an annual event where the public, VIPs and absinthe professionals get together and blind taste a selection of top quality absinthe from France and Switzerland. La Fée XS Suisse was awarded most points over all and won the ‘Absinthiades Golden Spoon Award’ while La Fée XS Française received silver and highest scores in the French category.

Last month La Fée XS Suisse won the prestigious ‘New Brand Innovation Award’ at the International Spirits Challenge (ISC) 2007. Each year nearly a thousand spirits from across the globe are tasted and judged by the industry’s leading international spirits experts at the ISC. At the 12th Annual Awards Dinner at Claridges in London in September 2007 8 trophies and 16 category champions were announced along with three very special awards one being La Fée XS’s ‘New Brand Innovation Award’.

 

George said ‘We have been passionate about absinthe for many years and for La Fée to be presented with an award of this calibre, especially up against such prestigious and recognised products from todays vast spirit market, is very exciting and shows that absinthe as a category is becoming more accepted.’

And earlier in the year La Fée Absinthe XS Suisse was awarded Silver ‘Best in Class’ at The International Wine and Spirit Competition (IWSC). The IWSC is the premier competition of its kind in the world with the aim of promoting the quality and excellence of the world’s best wines, spirits and liqueurs.

All in all a good start for our extra supérieure range of wine based quality absinthe.