La Fée Absinthe up high Print
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Wednesday, 03 May 2006 01:00

Easyjet, the no frills airline, have been discussing holiday tipples with hot topics including La Fée Absinthe.


George Rowley effectively re-opened the UK market for absinthe with his strategy always being aimed at the high-end. Starting in up-market bars and slowly working his way into main stream. La Fée now commands 10%-12% of the global market.

Last Updated on Thursday, 15 May 2008 11:34