La Fe Absinthe

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Marie Claude-Delahaye, Owner & Curator of the French Absinthe Museum
(click image above)

La Fee & The Idler Academy PDF Print E-mail
Written by Administrator   
Monday, 07 March 2011 12:03





The Idler Academy, 81 Westbourne Park Road, London.

La Fée was invited to attend an evening soiree in London's bohemian Notting Hill, in celebration of the opening of the Idler Academy, a new bookseller, coffeehouse and venue that will host a variety of literary talks, seminars and courses. Of course a La Fée Absinthe Parisienne Bar appeared and drinks flowed for everyone, served by George Rowley, La Fée brand owner and the La Fée team.

Last Updated on Monday, 07 March 2011 14:39
NV Absinthe Verte: South Africa launch party, Cape Town PDF Print E-mail
Written by Administrator   
Tuesday, 25 January 2011 11:29

La Fée is vary happy to announce the launch of NV Absinthe Verte, alongside Red Bull.

Last Updated on Monday, 31 July 2017 10:43
The Inside Track PDF Print E-mail
Written by Administrator   
Tuesday, 25 January 2011 10:49

Dispelling speculation & rumours on a subject  of great interest:  The French Government's repeal of the Absinthe Ban of 1915...  One moment, please!


Last Updated on Monday, 11 April 2011 15:12
La Fée Live PDF Print E-mail
Written by Elaine O'Regan   
Friday, 17 December 2010 10:23


Last Updated on Friday, 17 December 2010 12:11
Travel Retail & Duty Free stockists PDF Print E-mail
Written by Administrator   
Monday, 15 November 2010 11:03

Dufry joins our ever expanding Global Duty Free network - ready for your Holiday season shopping!

La Fée is shaping the future of Absinthe in travel retail, as we become the brand of choice within the Duty Free market.
The world map below gives a snapshot of our growing presence, followed, for your convenience; by a detailed list of Duty Free operators' stores carrying La Fée.

For all Duty Free locations selling La Fée, click on read more..

Last Updated on Tuesday, 15 September 2015 10:38
Read more... is now selling La Fée PDF Print E-mail
Written by Administrator   
Tuesday, 28 September 2010 11:24

La Fée Absinthe joined's recent expansion into the world of spirits a few weeks ago.  Within days of appearing our award winning La Fée Absinthe Parisienne has already hit the top 10 bestselling spirits, reaching as high as No1 our of 1,309 other spirits.

Last Updated on Friday, 17 December 2010 14:37
La Fée LIVE: The future of Absinthe education for the market place PDF Print E-mail
Written by Administrator   
Tuesday, 13 July 2010 14:11

 La Fée LIVE is the first dedicated online Absinthe bar training facility in the world.




La Fée is excited to roll out this new, clean and green technology to further educate our partners, their clients and consumers during the coming decade. Our unique media bar is custom-built for brand training, development and awareness.  Changing the way sales teams are trained today, harmonising new technology for sales teams training to that associated with management video conferencing. Having laid hundreds of metres of fibre-optic and CAT5 cable to a unique bar with permanent multi camera installations & flat screen monitors, we can now offer seamless communication with any partner signed up to our dedicated, free service across Europe, the Americas & Asia-Pacific.

We now offer dedicated interactive online absinthe training sessions from our UK HQ:  In partnership with our global distributors we aim to directly train sales teams with live sessions and offer full seminars and interviews – all in real-time.  At a moment’s notice we can arrange live and interactive sessions to any location world-wide.

The bespoke system is designed to suit the needs of our distribution partners, with face to face communication; no travel time, great flexibility in arranging sessions and instant access to our expertise - all whilst greatly reducing travel related carbon emissions.  This will allow for more direct investment in supporting our clients.  Already Vinopolis, World Duty Free and Glazer’s Family of Companies have expressed interest in utilising this technology, as we look to offer regular weekly training to our key industry partners.

The dedicated system has been built to give La Fée the ability to train, converse and give interviews the world over at very short notice, taking communication with the brand to a new and dynamic level.  Sucessful testing of the media platform has been carried out with Cellar Trends (UK), Glazers of Texas, Glazer’s of Missouri & Glazer’s of Ohio & Southern Wine and Spirits in California (USA) & Think Spirits (Asia-Pacific).

If you would like to arrange an interview with La Fée brand owner George Rowley from the La Fée LIVE training facility please email This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call 0044 (0)1992 511 445

La Fée is dramatically expanding from its European home across the USA and into Asia-Pacific.  As a consequence it is clearly impossible to maintain the level of education we would wish using traditional methods.  Our dedicated team can now be in two places at once, thanks to utilising this new, exciting & far greener technology - clearly the future for training in the spirits industry.  George Rowley, 12th July 2010

Last Updated on Friday, 17 December 2010 13:03
Pioneers of The Absinthe Renaissance answer France's call PDF Print E-mail
Written by Administrator   
Tuesday, 13 July 2010 14:10

La Fée Absinthe [ George Rowley, brand owner ] & Le Musée de l’Absinthe [ Marie-Claude Delahaye, founder ] answer the FFS (Fédération Française des Spiritueux - French Federation of Spirits) emergency call to defend France’s inherent right to distil Absinthe; against  a seemingly politically and commercially driven Swiss ploy to control the Absinthe category.

George Rowley, Brand Owner La Fée, delivering dossier of evidence supporting France's rights to Absinthe,
Fédération Française Spiritueux Paris Headquarters, 7 Rue De Madrid.
View The Dossier HERE

As Swiss distillers attempt to gain exclusive rights to the name ‘Absinthe’ using domestic Swiss IPG - geographical protection (similar to AOC law) - George Rowley & Marie-Claude Delahaye raced to Paris for crisis talks with Marie-Delphine Benech (Chairperson of the FFS) to assist in the FFS counter.

Marie-Claude Delahaye, Marie-Delphine Benech (Chairperson) FFS, George Rowley, Jane Rowley & La Fée's Paris bases distiller, 16th April 2010 Paris.

On the 15th of April 2010 the FFS held its first meeting on Absinthe for domestic French producers, George Rowley handed over a dossier of evidence cataloging domestic French Absinthe distilling back to 2000 (with La Fée Absinthe Parisienne, the first legally distilled traditional absinthe in France since the 1915 ban and starting point of the French Absinthe Renaissance).  This predates any legal Swiss Renascence production by 5 years, as records show Swiss absinthe production did not resume until 2005.

Last Updated on Monday, 31 July 2017 10:57
Happy Birthday Absinthe! PDF Print E-mail
Written by Administrator   
Tuesday, 13 July 2010 14:06

La Fée Celebrates 10 Years since returning Traditional Absinthe Distilling to France

On the 25th of July 2010 La Fée celebrates the 10 year anniversary of returning the distilling of traditional absinthe to France, launched on the same date in 2000 at the Groucho Club in Soho, London. This paved the way for the French & Swiss Absinthe Renaissance which we are experiencing today.

Rowley & Delahaye oversee a distillation of Grande Absinthe - La Fée Parisienne

Last Updated on Tuesday, 03 May 2011 16:17
The Chap review La Fée X•S Suisse PDF Print E-mail
Written by Administrator   
Tuesday, 23 February 2010 17:05

La Fée was featured in the February issue of The Chap magazine, where our X•S Suisse recieved yet another shining review. Here is what they had to say:

La Fée XS Suisse
This bottling is the flagship of La Fée's range, arguably the most popular brand since absinthe was reintroduced in 2000.
Colour: Clear, with a very faint violet hue. Louches quickly.
Nose: Dry, with vermouth-like notes and light fruit and cereal notes. With water, a peppery spiciness emerges.
Palate: A creamy note is first to emerge, followed by a chalky dryness, then the anise flavour. Not as predominantly aromatic as the other absinthes, but pleasant and easy to drink.
Overall: Another very differently styled absinthe, which demonstrates just how versatile this excellent spirit can be.


CLICK HERE to buy La Fée X•S Suisse

Last Updated on Tuesday, 23 February 2010 17:14
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