A New Era For Distilled Spirits Print
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Thursday, 19 November 2009 09:43

I N T E R N A T I O N A L   P R E S S   R E L E A S E


NV® Absinthe Verte by La Fée® takes Absinthe ‘Premium Mainstream’ this Christmas

Paris•London•New York•Milan•Singapore•Hong Kong•Sydney, November 6th 2009
World renowned absinthe expert George Rowley, CEO & Brand Owner of La Fée:  Pioneer of the Absinthe renaissance since early 1998 with Marie-Claude Delahaye, historian and founder of The Absinthe Museum, Auvers~sur~Oise, France.  They returned ‘The Green Fairy’ with La Fée ~ the first traditional absinthe to be distilled in France since the 1915 ban.  We are now changing the face of the absinthe category across Europe, Asia and the USA with NV Absinthe Verte the first Premium Mainstream Absinthe
~ a spirit for everybody.

After ten years evolving this market, Rowley is proud to unveil the new dynamic direction for absinthe - which will draw in a broader group of both consumers and bars to this once forgotten mystical elixir: NV Absinthe Verte by La Fée is to absinthe what JD is to whisk(e)y, what Bacardi is to rum and what Jager is to shots, at an RRP of US$21.99 / 750ml ~ NV is the modern, mixable party spirit and perfect Christmas drink!

At 38%ABV 76ºPROOF, NV is distilled with Grand Wormwood, Anise, Fennel and a little something special from La Fée ~ representing a giant leap forward for the category into Mainstream Spirits, with affordability at no compromise to quality from The House of La Fée.  NV is adorned by the iconic La Fée Eye Logo – our mark of excellence.  NV turns cloudy on the rocks (Classic Absinthe Louche ~ no spoon or sugar needed) and is also a joy dropped into your favourite energy drink (NV Bomb) or in the NV Mojito… You get the picture ~ an original spirit whose characters combine to make an exciting addition to any back-bar and the all-round home party scene.

After four years in development NV Absinthe Verte by La Fée, product of Paris, France is the new starting point for absinthe.  With its lower price point and alcoholic volume NV now allows consumers to enter at the Premium Mainstream level ~ leading up to La Fée’s multiple award winning Premium and Ultra Premium Ranges (La Fée X•S Suisse has just won a third consecutive Gold at the 2009 Absinthiades; Pontarlier, France)

NV is already making an impression in the UK:  National accounts include TGI Friday’s and listing across many of the country’s University venues.  Selfridges & Co. of London are not just retailing NV, but also served the ‘Sex Pistol’ ice cream (with a shot of NV) courtesy of The ICECREAMISTS.

From a stable whose provenance, authenticity and quality are second to none, comes a contemporary absinthe for today’s market ~ NV: The True Spirit of Absinthe for the People...

For Distribution & Information visit WWW.LAFEENV.COM or WWW.LAFEE.COM
38%ABV / 76ºPROOF – RRP: US$21.99 / 750ml - Product of Paris, France

PRESS:  For further information or to arrange an interview with George Rowley, contact Jane Henn or Oscar Dodd at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or on T: +44(0)1992 511445   F: +44 (0) 1992 511489

‘La Fée’, ‘The La Fée Eye’ device and ‘NV’ are trademarks and/or registered trademarks of Green Utopia Ltd and/or La Fée LLP© AND IMPORTED TO USA BY GREEN UTOPIA MANHASSET, NY, UNDER LICENSE FROM GREEN UTOPIA LTD. UK BRAND & TRADEMARK OWNER


Enjoy La Fée responsibly
You must be of legal drinking age in your country/state to drink La Fée

Last Updated on Thursday, 19 November 2009 13:52