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La Fée® protects French Absinthe against Swiss threat to category... PDF Print E-mail
Written by Elaine O'Regan   
Thursday, 26 August 2010 14:13



PRESS RELEASE – 25th August 2010


La Fée® protects French Absinthe against Swiss threat to category...


Pioneers of the Absinthe Renaissance answer France’s call…..

La Fée Absinthe (George Rowley, brand owner) & Le Musée de l’Absinthe (Marie-Claude Delahaye, founder) answer the FFS (Fédération Française des Spiritueux - French Federation of Spirits) emergency call to defend France’s inherent right to distil Absinthe; against a seemingly commercially driven  group of Swiss distillers trying to control the Absinthe category. They are attempting to gain exclusive rights to the name ‘Absinthe’ using domestic IPG - geographical protection (similar to AOC law). Rowley & Delahaye raced to Paris for crisis talks with Marie-Delphine Benech (Chairperson of the FFS) to assist the FFS in submitting a more robust counter to the Swiss authorities


La Fée’s unique position as the first to legally distil Absinthe in France since the 1915 ban further strengthens Europe’s counter to any Swiss action.

Full story and dossier:

About La Fée®

On the 25th of July 2010 La Fée celebrated the 10 year anniversary of returning traditional absinthe distilling to France, launched on the same date in 2000 at the Groucho Club in Soho, London. This laid the foundations for the French & ( later the ) Swiss Absinthe Renaissance which we are experiencing today. The Sophisticated Decadence of this Iconic Brand has, over the last decade, driven the Absinthe category. La Fée is available in over 30 countries across the globe – including the UK, France, Italy, USA, Australia & China.


La Fée aims to continue to lead the category with our Iconic Brand and folio for Absinthe - being the most important of Absinthe’s modern era. La Fée, with Le Musée de l’Absinthe, continue to educate globally on the Absinthe category and continue to build on La Fée’s success.


For further details about La Fee, please visit:


Press Enquiries:

To discuss any of the above or to arrange an interview with George Rowley and /or Marie-Delphine Benech:

Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it           Phone: 0044 (0)1992 511 445            Skype: lafeeLIVE




‘La Fée’, ‘La Fée Absinthe’, ‘La Fée Absinthe Parisienne’, the ‘La Fée Eye’ device, ‘La Fée LIVE’ & ‘Sophisticated Decadence’ are trade marks and/or registered trade marks of Green Utopia Limited and/or La Fée LLP © 2008.

Last Updated on Thursday, 26 August 2010 14:33