British brand La Fée closes the door on the competition, with the launch of La Fée Absinthe Blanche Print
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Wednesday, 16 May 2012 01:00

Press release May 2012

British brand La Fée closes the door on the competition, with the launch of La Fée Absinthe Blanche


Blanche This May, La Fée will be adding to its collection of award winning absinthes, with the launch of La Fée Absinthe Blanche. The new Blanche style joins La Fée Absinthe Parisienne to complete La Fée’s premium portfolio, making it the only brand to offer a truly complete range of absinthes, and is already available in World Duty Free Airports across the UK in time for the Olympics.

La Fée Absinthe Blanche was developed by absinthe historian and curator of The French Absinthe Museum, Marie-Claude Delahaye and George Rowley, MD of La Fée, who also contributed to the campaign to have the long-standing ban on absinthe in France lifted last year.

La Fée Absinthe Blanche 53% ABV. is a clear absinthe distilled using 100% natural ingredients, bottled stylishly in a silver-blue livery. The spirit is distilled with eleven natural herbs and spices, including grand wormwood, anise, and fennel. It has a refined, light yet complex character, ideal for classic and contemporary cocktails.

Traditionally served one part Blanche to two/three parts iced water – Blanche ‘louches’ to a milky white, releasing an array of balanced herbs and spices. Unlike La Fée’s Absinthe Parisienne, no sugar is required.

Each distillation is personally tested and approved by Marie-Claude Delahaye who says: “La Fée Absinthe Blanche is a fine example of a classic clear absinthe, commonly distilled pre-ban in both France and Switzerland, where it was named ‘La Bleue’”. Its style is more feminine compared to Parisienne’s bold, masculine character – this owes to a higher concentration of fennel and other naturally sweeter herbs.

La Fée Absinthe Blanche is distilled alongside Parisienne at the Cherry Rocher distillery in Rhône-Alpes, South-East France and bottled in Paris.

La Fée Absinthe Blanche will be available to buy at www.drinkshop.com and www.amazon.co.uk, RRP £37.50 per bottle. La Fee Absinthe Blanche will also be available at World Duty Free airports, including Heathrow T1, T3, T4 & T5; Gatwick South and North Terminal; Manchester T1 & T2; Stansted; Newcastle; Birmingham; and Liverpool. (Duty Free Travel Retail £29.99)

Notes to editor:

Absinthe has a long history in cocktail culture; being a key ingredient in one of the first ever; the Sazerac. Mixologists today are creating both traditional and modern cocktails with this historic Spirit.

La Fée Sour

1 ½ oz (45ml) La Fée Absinthe Parisienne or La Fée Absinthe Blanche
Juice of half a lemon
1 tbsp sugar
1 fresh egg white
Method: Shake without ice, then again with ice, strain into cocktails glass. For a long drink use a highball and top with soda and ice.

About La Fée

La Fée has a portfolio of premium quality absinthe spirits, including its most popular – Absinthe Parisienne, for which Marie-Claude Delahaye personally tests each distillation prior to bottling in Paris. The product is available across the globe, with the majority of its sales in the UK, USA and France.

Established by British entrepreneur, George Rowley in 2000, La Fée has won medals globally for its Absinthes including the: Spirits Business Absinthe Masters, San Francisco World Spirits Competition, International Wine & Spirits Competition (UK), Beverage Testing Institute (Chicago), Absinthiades (Pontarlier, France) & The Los Angeles International Wine & Spirits Fair.

A brief history:

  • June 1998: Rowley sets the precedent for Absinthe in the European Union (including specific tests on thujone in Absinthe) which are followed to this day.
  • May 2000: Rowley and Delahaye, with The French Absinthe Museum, returned the distilling of traditional Absinthe to France with La Fée Absinthe Parisienne – now exported around the world.
  • March 2005: Swiss repeal their 1910 Absinthe Ban – following this Rowley takes Absinthe Ultra Premium and launches the wine based, boutique distilled La Fée X•S Suisse (Couvet, Switzerland) and La Fée X•S Francaise (Pontarlier, France) in November 2006.
  • 2006: USA adopts the same rules for thujone as the EU: allowing absinthe spirits to return to the ‘States the following year.
  • May 2011: The French Government repeal the Absinthe Ban of 1915, and in doing so removed absinthe’s last major restriction – bringing absinthe back to its spiritual homeland. La Fée played a small part, with Marie-Claude, in making this happen.
  • April 2012: La Fée represents the definitive range of Absinthe – launching La Fée Absinthe Blanche: endorsed alongside La Fée Absinthe Parisienne by The French Absinthe Museum – with each distillation tested and approved before bottling by Marie-Claude Delahaye.

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Last Updated on Wednesday, 16 May 2012 11:39