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International Spirits Challenge 2007. PDF Print E-mail
Written by Administrator   
Monday, 14 April 2008 17:52

On Wednesday evening La Fée Absinthe was “rewarded (for its) excellence in the spirits world” by the judges at the International Spirits Challenge 2007. George Rowley, CEO and founder of La Fée was delighted when he was called to receive the special ‘New Brand Innovation’ award for the newest addition to the La Fée Absinthe range ‘X•S Suisse’. (Which also won ‘Best in Class’ and Silver at IWSC 2007).

Press Release


Contact: Sachelle Mansour, +44 (0)1992 519 043 This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Download: Press photographs at (username: press / password: lafee)

La Fée Absinthe X•S Suisse wins the prestigious 'New Brand Innovation Award' at the International Spirits Challenge 2007.

London International Spirits Challenge at Claridges, on the 26th September 2007.

La Fée XS Suisse is an extra superior wine based absinthe that is hand crafted in small distillations of just over 100 bottles, in the Val-de-Travers, Switzerland. Retailing at RRP £65 a bottle X•S Suisse can be purchased from retail outlets such as Harrods and Selfridges, online at or enjoyed at bars and clubs like Ronnie Scotts.

Rowley said “We have been passionate about absinthe for many years and for La Fée to be presented with an award of this calibre, especially up against such prestigious and recognised products from todays vast spirit market, is very exciting and shows that absinthe as a category is becoming more accepted.”

For more details on the award visit

The La Fée Absinthe Brand

La Fée is the most recognised absinthe brand in the world currently sold in 17 countries with main distribution points in the UK and the Netherlands and two more soon to open in Singapore and New York.

“We opened up the absinthe market to the world in 1998 and are now taking La Fée to the USA with our operations initially based out of New York” Rowley said. “La Fée being such a big name in absinthe makes it very important to continue educating members of the public by producing absinthe at all levels based on provenance, authenticity and quality.”

The La Fée Absinthe range currently consists of the following:

    * La Fée Absinthe X•S. Two extra superior absinthes both hand crafted and distilled using a wine alcohol base, one from the Val-de-Travers regions in Switzlerland and the other Pontarlier, France.
    * La Fée Absinthe Parisienne, distilled by a Paris based distiller on a 19th century recipe and the only absinthe authenticated by the Musée de l’Absinthe, Auvers-sur-Oise, France.
    * La Fée Absinthe Bohemian, a modern absinthe from the Czech Republic especially ideal for cocktails.

To read more about La Fée Absinthe and their range of products visit

Press enquiries:

General: contact our head office in the UK on +44 (0)1992 511445
To arrange an interview with George Rowley, CEO of La Fée you can contact the above telephone number or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it . George will also be in New York on 3rd/4th October please contact us to arrange a personal interview.

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Coverage Here 

Last Updated on Friday, 05 June 2009 14:14